Consumer packaged goods industry faces challenges constantly in selling their products to the fiercely competitive and rapidly evolving retail sector. Price wars at retail level pressurize the supply chain and lead to smaller margins. Alternatives such as mail order, catalogue sales, and direct sales bypass the traditional distribution channels altogether, forcing FMCG companies to add value to their services to retain and gain new customers.
Microsoft Dynamics can help you thrive in the market with financial, process, and customer relationship management (CRM) solutions. Deploying these flexible solutions can give your company a significant competitive advantage by meeting retailers’ demands more effectively, lowering the cost of operations, and improving customer satisfaction.